Moshi is an award-winning sparkling beverage brand based in Brooklyn, NY. The brand highlights unique Asian flavors through accessible and refreshing beverages in an antiquated space. I was asked to redesign their logo and packaging to appeal to a younger audience and aid with the brand’s expansion.
*The contents and designs of this presentation are owned solely by Moshi.
Moshi
Services
Rebrand
Logo + Packaging
Brand Guidelines
Marketing Collateral
Photography Art Direction
Website
Social Media Content
Role
Art Director & Designer
The previous logo is shown on the left, and the new logo is shown on the right. The new logo is more rounded, has fewer strokes, and has a thicker line weight. It is more recognizable and better represents Moshi, a clean, vibrant, and refreshing brand.
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Moshi’s logo was not recognizable to their customers. The label was also busy and could use a better hierarchy of design elements.
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The new label is cleaner, with fewer colors and a simple gradient background. The placement of the redesigned logo is easier for customers to identify. The simplified fruit graphic against the white creates a crisp contrast. Overall, the updates help the bottles stand out on store shelves. To top it off, we replaced the chunky silver caps with an elevated white twist-off cap.
More recently, Moshi launched a line of Asian-inspired sparkling waters with real fruit juice. These are a low-sugar and low-calorie alternative to their premium craft sodas. With cans being a popular choice for sparkling waters, I designed a similar but different look for the new line.
I also designed a corrugated mailer that included one of each sparkling water flavor, and vinyl stickers. In celebration of the launch, the marketing team sent them to content creators, and Moshi's Instagram followers had a few giveaway opportunities to win one.
